CHERYL’S STARTING POINT

During her two decades (and counting!) as an occupational therapist, Cheryl has worked with and advocated for her patients every single day. Although she loves helping them, she knew she had to support those who were in the helping and caregiving roles first in order to ensure that patients could receive even better care from the experts with the power to do so.

“I knew there were other ways I could impact change, and they weren’t being tapped into.” 

After multiple instances of following her intuition and harnessing her natural leadership skills, Cheryl realized that she had a power within her that she wasn’t tapping into. After earning her MBA in 2015, she knew she possessed both the know-how and the passion to start her own business. What Cheryl lacked, though, was confidence.

Even though she helped her husband quit his job and start his own personal training business, Cheryl didn’t believe she could do it for herself. She knew what it took, but – not being a risk-taker herself – she was naturally scared to take the leap. Fear made it all too easy for Cheryl not to go all in and bet on herself.

Once she started working with Shana Robinson of The Branding Boutique, though, all that changed.

FATED FRIENDS

Since 2006, Cheryl has been fascinated with the DISC assessment, a personal assessment tool used by more than one million people every year to help improve teamwork, communication, and productivity in the workplace. 

After taking the assessment herself and using it to improve the communication between her and her husband, Cheryl saw first-hand how it could positively impact working relationships, families, and even an individual understanding of yourself. 

In 2018, Cheryl signed up for a training facilitated by DISC expert, Chris Daniel. It was at Chris’s 4 Animals training when Shana was serving as one of the coaches facilitating the certification program. Cheryl and Shana reached out to each often during this process and the two became instant friends. 

They saw within each other a world of potential. Over the years, Cheryl and Shana worked together professionally, but – more importantly – they supported each other as women, as CEOs, and as fated friends. Now, the two consider each other family and are deeply invested in each other’s success.

A PROCESS DRIVEN BY TRANSFORMATION & RESULTS

Cheryl began working with Shana here at The Branding Boutique in 2019, and now she has overcome her fears and self-doubt to birth a business of her own. Cheryl has become a confident entrepreneur who’s not afraid to take a calculated risk now and then.

“I’ve gone from ‘Why would they hire me?’ to now, ‘I know why they hire me!’”

Under Shana’s guidance, Cheryl experienced a transformation that fostered a newfound belief in herself. Things she knew in theory have become rooted beliefs that drive her personal and professional success. As a result, she understands that her personalized approach to coaching, enhanced with her innate understanding of the DISC tool, is exactly what her clients are looking for.

The Branding Boutique is about more than just branding; it’s about helping women find their courage and seeing themselves as their own source of personal inspiration. In fact, Cheryl swears that facilitating discovery and transformation is Shana’s gift.

“Her calling is to help women rediscover the confidence in who they are and who they want to become.”

For Cheryl, figuring out her brand on her own was a nightmare. She couldn’t see what made her special, what others would relate to in her, and how she should present herself to the world. Thankfully, with Shana’s expertise and guidance as both a friend and a branding consultant, Cheryl was able to overcome the inner obstacles that so many women struggle with every day.

From building client avatars before the launch to determining a niche, Shana and Cheryl have stuck with each other every step of the way. Cheryl insists this is because Shana “knew me, the woman, and advocated for me to make sure I had what I needed.” 

Together, their hard work has cultivated a stunning, high-quality brand that is authentically Cheryl Zalieckas.

LOOKING TO THE FUTURE

As she looks to the future of her business, Cheryl has plenty of goals on the horizon. Among them are growing her business, refining her niche, and exploring new opportunities. Each of these goals supports her larger ambition of positively impacting people’s lives and bringing joy to as many people as she can.

“I now have all the confidence and support I need to step into this new chapter.”

At the helm of C. Elizabeth Consulting, Cheryl can confidently clear most hurdles in stride. When she needs a little help, she has a Suite of experts and entrepreneurs to back her up.

You, too, can experience your own personal transformation and uncover the CEO within the woman. Want to get started? Apply to work with Shana and her team at The Branding Boutique here!